Wednesday, September 19, 2007

Immediate Attention!!!!

FOR IMMEDIATE RELEASE
Press contact: Serena Ingre, NRDC, 202-289-2378
If you are not a member of the press, please write to us at nrdcinfo@nrdc.org or see our contact page
New Study: Smog Poses Greater Health Risk Because of Global Warming
More Bad Air Days for Southern, Eastern U.S. Cities

WASHINGTON, DC (September 13, 2007) -- People living in ten mid-sized metropolitan areas are expected to experience significantly more 'red alert' air pollution days in coming years due to increasing lung-damaging smog caused by higher temperatures from global warming.
The analysis[1] was prepared by researchers at Yale, Johns Hopkins and Columbia universities, in collaboration with researchers at State University of New York at Albany, and the University of Wisconsin-Madison and released today by the Natural Resources Defense Council (NRDC).
The study uses data from the 2007 journal Climatic Change, which looks at climate change, ambient ozone, and public health in U.S. cities. It was released today by NRDC and some of the nation's top medical experts.
"The air in many of our nation's cities is already unhealthy. Hotter weather means more bad air days for millions of Americans," said NRDC Climate Center’s Science Director Dan Lashof. "People with asthma are especially at risk, but everyone is adversely harmed by breathing unhealthy air. This research provides another compelling reason to establish enforceable limits on pollution."
The study, "Heat Advisory: How Global Warming Causes More Bad Air Days," projects that higher temperatures mean more smog for a given level of precursor emissions. Smog is formed when pollutants from cars, factories, and other sources mix with sunlight and heat.
On 'red alert' days -- everyone -- particularly children and people with asthma and other respiratory illnesses -- is advised to limit prolonged outdoor exertion. For people with asthma, smog pollution can increase sensitivity to allergens. The Environmental Protection Agency's blue ribbon panel of science advisers has concluded that the current ozone standard of 84 parts per billion (ppb) needs to be substantially reduced to between 60 and 70 ppb in order to protect public health.
"EPA should reduce the ozone standard to within the range recommended by its science advisers. A standard at the lower end of that range will save more lives. During warmer months high ozone levels already create breathing problems for children, elderly, and those with respiratory diseases," said Physicians for Social Responsibility's
Environment and Health Programs Dr. Director Kristen Welker-Hood. "We know that global warming will lead to higher temperatures, especially in urban areas, and as this study shows, we can expect more and more suffering related to unhealthy air the longer we wait to address global warming."
In Washington, D.C., for instance, residents would see a 24 percent drop in clean air days per summer.

The report looks at the following cities located in the eastern and southern half of the U.S.:

  • Asheville, NC
  • Cleveland, OH
  • Columbus, OH
  • Greenville, SC
  • Memphis, TN
  • Philadelphia, PA
  • Raleigh, NC
  • Virginia Beach, VA
  • Washington, DC
  • Wilmington, NC

These cities are highlighted because of their size, population and geographical differences. Federal policy makers representing these areas will be faced with critical decisions about reducing global warming emissions and it is important that they be made aware of the health implications of hotter temperatures.
Scientists say average temperatures will rise as much as 10 degrees F by the end of the century unless we start cutting global warming emissions.
Researchers project that, unless action is taken to curb global warming, by mid-century people living in a total of 50 cities in the eastern United States would see:

  • A doubling of the number of unhealthy ‘red alert’ days
  • A 68 percent (5.5 day) increase in the average number of days exceeding the current 8-hour ozone standard established by the U.S. Environmental Protection Agency (EPA)
  • A 15 percent drop in the number of summer days with “good” air quality based on U.S. Environmental Protection Agency (EPA) criteria because of global warming
Scientists say the Earth is warming faster today than at any time in history. Globally, 11 of the last 12 years rank among the 12 warmest on record since 1850. Better technology in our cars, trucks and SUVs, and cleaner, more efficient energy choices like wind and solar power will help reduce carbon emissions that cause global warming as well as smog forming emissions like nitrogen oxide (NOx) gases, volatile organic compounds (VOCs), sulfur oxide (SOx) gas and particulates.

[1] Bell ML, R Goldberg, C Hogrefe, PL Kinney, K Knowlton, B Lynn, J Rosenthal, C Rosenzweig, JA Patz., 2007. Climate change, ambient ozone, and health in 50 US cities. Climatic Change 82:61-76.

The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.2 million members and online activists, served from offices in New York, Washington, Chicago, Los Angeles, San Francisco and Beijing.
Lonnie Basinger, President
Xtream Global Marketing
lonnie@xtreamglobal.com
www.xtreamglobal.com

Sunday, September 16, 2007

A revolution is taking place on the Internet.

uVme- the gaming of the future is now here. don't miss out on the beginning of a new gaming resolution. go to:http://www.evolutioniscoming.com/EVO237807PS

Saturday, September 8, 2007

For Immediate Release to the Public!!!

PLAYA DEL RACING WILL PARTNER WITH ETHOS forEARTH IN 2008

AL UNSER III TO DRIVE THE NO.21 PLAYA DEL RACING/ETHOS forEARTH CAR

9/8/2007

By Ryan J Smith - Public Relations (317.965.5006)

JOLIET, Ill. - Playa Del Racing is announcing a multi-year contract with Ethos forEARTH Corporation, and Al Unser III for an Indy Pro Series program and beyond.

Ethos forEARTH will become the primary sponsor of the Playa Del Racing Indy Pro Series car No.21 driven by Al Unser III, son of the two-time Indianapolis 500 Champion Al Unser, Jr. This multi-year contract will be a revolutionary sponsorship deal that is unprecedented in its design in motorsports history.

"Signing Al Unser III to a multi-year commitment means so much to the Playa Del Racing team," said Gary Sallee, co-owner of PDR. "We are building a program at Playa Del Racing, and Al (Unser III) is a cornerston in the foundation of our building process."

Ethos forEARTH Corporation, is a network marketing company that owns the exclusive international marketing rights for Ethos Fuel Refomulator. Ethos Fuel Reformulator is a non-petroleum based fuel additive and engine lubricant that reduces emissions, increases gas mileage, and extends vehicles engine life and performance. The product is non-toxic and 100% natural. The product has been used in millions of road miles of both commercial and passenger vehicles with documented reductions in emissions and increases in fuel mileage. Because the product improves combustion when combined with fuel, and reduces friction when introduced into the crank case, it dramatically reduces emissions reducing the introduction of hydro-carbons into the atmosphere. The product's environmental character is unique among fuel additives.

"Our marketing company currently has thousands of distributors in 16 countries from around the world that proudly represent our product," said Dan Atkinson, CEO of Ethos forEARTH. "Distributors are added every day, and each of these independent distributors will be contributing toward the sponsorship of PDR, and Al Unser III.

Therefore, each of those distributors will be a sponsor of the PDR team. This revolutionary partnership permits an independent business operator to become a sponsor of an actual racing team with only a fractional annual investment. The benefit to those distributors in brand building and brand awareness through this sponsorship initiative and the endorsement of Al Unser III, and Al Unser Jr. is enormous in assisting them in the building of their respective businesses. As we have begun to introduce the concept to our organization it has created an unbelievable energy and excitement that bodes extremely well for ours and their individual futures."

Al Unser III has signed a multi-year deal to drive for Playa Del Racing, as well as endorsing Ethos forEARTH Fuel Reformulator along with his father Al Unser, Jr.

"The Unser family is synonymous with motorsports and they will work closely with Ethos forEARTH to help promote our innovative product," said Miguel Gallimore, president of Ethos forEARTH. "I have been working with network marketing for many years and a deal like this has gone unprecedented. Our goal is to give our distributors the best possible resources to go forward in making their businesses profitable. Having the credibility of the Unser family will absolutely help our people in moving their product."

Al Unser, Jr is excited to be an endorser of Ethos forEARTH.

"I love being involved with this program," said the two-time Indianapolis 500 Champion, Al Unser, Jr. "The product that these people sell is revolutionary, and I love the idea that everyday people now have the chance to be a sponsor of a major race program. I told these guys the first time I heard about the product that I wanted to be a distributor!"

The signature of Al Unser III along with a photo of the PDR Indy Pro Series car will now appear on the new Ethos Fuel Reformulator bottle sold by distributors around the world.

"Playa Del Racing is my home now," said Al Unser III. "This team has taken me in and I can't even begin to tell you how much that means to me. I've been looking for an opportunity like this for a long time, and I look forward to building my skills in the Indy Pro Series and then taking my career to the next step with this team. ForEARTH is going to be a major part of my career now, and I can't wait to get started working with them."

This partnership will give PDR the opportunity to fund the 2008 IPS program, and possibly much more.

"The Indy Pro Series is a fabulous development series, and we look forward to building our program through the IPS in the future," said Susan Schafer, co-owner of PDR. "This partnership with forEARTH will give Playa Del Racing the opportunity to grow and give Al (Unser III) the best route to becoming a champion in open-wheel racing."

Playa Del Racing was founded in 2001, and ran the team's first race in 2005 at the Indianapolis 500. The team has continued to grow and has accumulated prestigious awards in motorsports such as the 2007 Indianapolis 500 Chase Rookie of the Year (Phil Giebler), 2007 Indianapolis 500 "Hard Charger" award (Jaques Lazier), and 2007 Fastest Rookie award (Phil Giebler).

You can get more information on Playa Del Racing or Al Unser III by visiting www.playadelracing.com. or see more information at http://www.4planetearth.com/capite